Thanks for stopping by. I'm a multidisciplinary Product Designer based in Melbourne, Australia. I specialise in product design, design systems, and Webflow development. I'm always striving to grow and learn something new and I don't take myself too seriously.
I'm passionate about helping startups grow, improve their customer experience, and to raise venture capital through good design.
I occasionally take on freelance work. If you'd like to find out more about me, or chat about opportunities, please drop me a line.
I recently launched Untitled UI, the ultimate UI kit and design system for Figma that focuses on quality. Untitled UI is the largest UI kit for Figma in the world. In a short period of time, Untitled is the #1 design asset on Gumroad and is being used by designers from some of the world's top companies, including Spotify, Mailchimp, Webflow, and Google.
I built goodbooks.io, the largest curated collection of 8,500+ book recommendations from some of the most successful and interesting people in the world. This project was the #1 Product of the Day on Product Hunt. I sold this project in December 2021.
Prior, I was Head of Design @ UpGuard, one of the world’s fastest-growing cyber security SaaS platforms, with global customers including NASA and the New York Stock Exchange. I worked closely with the growth and product teams to help improve the UX of their enterprise-level software and to better the customer experience. I also built and managed UpGuard's new website.
In 2016, I was the second employee @ Spaceship. Spaceship was the fastest-growing new entrant in the world, growing to $100m in assets and amassing a 50k+ waitlist in just 3-months. By the time I left in 2019, Spaceship had grown to 60+ employees and $250m in assets. Along the way, I designed pitch decks that raised $40m+ in venture capital.
I’ve worked with Australian startups that have gone on to raise over $70m in funding from some of the most notable investors in the world:
I don’t have a background in design. This may sound alarming, but I consider a generalist approach an important asset.
I studied Management and Finance at UTS, Sydney, before starting my career as an Operations Manager in high-growth startups. I learned to solve complex growth problems quickly across a diverse range of disciplines. In mid-2019, I decided to sharpen my focus into design while maintaining a pragmatic and growth-focused approach.
I believe good design should be simple and clear with a focus on the right questions. It should be the careful intersection of problem-solving, visual creativity and growth strategy.